Salsa Labs Offers New Nonprofit Email Tool

Wednesday, February 21

Software provider Salsa Labs is offering new marketing automation capabilities to nonprofit fund-raisers in a product called Salsa Engage.

The tool facilitates personalized messaging via email. Nonprofits and advocacy groups can use it to configure email messages and their timing, and the triggers prompt supporters to enroll in a marketing automation series. These triggers are based on activity and attributes, the firm claims.